
Not Just VYbes.
A Theory.
Who WE Are
VYBE Theory was birthed from a common frustration among artists, managers, and creative teams: the endless cycle of working with marketers and creatives who are selling them nothing but surface level “vibes” instead of real value... We are more than just a VYBE. It’s a Theory. Every client is given their own unique Theory on how to market, brand, and elevate their product, career or artistry. We are here to create brands rooted in storytelling and authenticity, with an undeniable human touch at every step of the way.
VYBE Theory lives at the intersection of creativity, heart, and technology. We prioritize amplifying what makes your creative endeavors unlike anyone else’s via personally crafted traditional marketing, digital marketing, creative branding, and creative direction services.
You bring the VYBE. We’ll create the Theory.
Our Services
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We help to identify your brand based of what your artistry or product authentically represents. This service comes with a unique brand bible that can be used to help ground you in your career across new launch after new launch.
This is a one time service. Once you have your brand solidified, you’ve established your VYBE. The Theory can be created using our other services offered.
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We help to manage project releases from start to finish with timelines, budgeting, and management of all creative deliverables needed to launch your project, brand, or product into the we world. We also will manage and liaise with all outside service referrals (ie. publicity, digital advertising, sync & licensing, etc.) that are requested to help bring your vision to life.
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We will help come up with any and all creative direction needs for photo shoots, short-form content, long-form content, and music videos. Creative direction services will come with a custom mood board, unlimited revisions throughout the course of the project, and creative services (ie. photographers, videographers, graphic designers, animators, etc.) referrals and management.
This service can be booked whenever you need to start a new project. We often pair Creative Direction services with our Marketing services because the two of these together will perfect your personal VYBE Theory.
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We create custom marketing campaigns inclusive of full roll-out timelines, IRL pop-ups, influencer and celeb collaborations, creative content ideas, marketing strategies for socials, merch rollouts, and product/project launches. We also help to come up with events that serve as marketing tools to promote product/project launches as well. Each marketing plan is anchored in aggressive and attainable goals, based on the marketing budget provided for your project.
This service works best in combination with our Creative Direction services in order to perfect your VYBE Theory from start to finish.
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We will work with you to create a digital marketing plan to help reach new fans/customers, while also engaging your current audience online. All digital marketing plans come with strategies for posting across all the major social media platforms like TikTok, Instagram, X, YouTube, Facebook, Snapchat, and more. Our goal is to get you comfortable with being social on social media while also staying true to your brand identity.
Along with strategies for socials, we will also help specifically with developing engaging short-form content and building out a digital advertising plan that works best for attracting the attention of new fans/customers.
This service is typically booked by itself on a case by case basis, as digital marketing tends to be an evergreen component of an artist’s or brand’s career. But we suggest combining this service with our Creative Direction and Traditional Marketing services whenever you are ready to launch a new project or product.
Contact us.
Interested in figuring out your perfect VYBE Theory? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!
Let’S Figure out Your Perfect Vybe.
Take the reins and transform your career or brand forward with a personalized marketing consultation. Book your one-on-one appointment now and let’s create the perfect Theory behind your next big creative career move.